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Make Your Pet’s Day Paw-sitively Perfect!
Make Your Pet’s Day Paw-sitively Perfect!
Our Story
Jake & Lex—along with our innovative Cool & Toasty Paws Gel Inserts—was a dream years in the making. My love for dogs began in childhood, and my entrepreneurial spirit grew right alongside it. At eleven, I started my first business walking neighborhood dogs and caring for them while their families were away. Helping people and their pets has always been at the heart of who I am.
When I was sixteen, my prayers were answered with Jake, who joined our family at just six weeks old. For sixteen wonderful years, he filled our lives with joy, and I was lucky enough to be his “person.” During that time, Buddy also joined our family, becoming Jake’s playful companion.
After Jake passed, I knew I wanted to honor the bond we shared by creating something meaningful for both dogs and the people who love them. Buddy stayed by my side as the idea for Cool & Toasty Paws Gel Inserts took shape. Countless hours of research, development, and testing went into finding the perfect solution.
As I worked to bring this vision to life, Buddy—who brought us over eleven years of happiness—passed away from severe heart disease. Now, both Jake and Buddy have crossed the Rainbow Bridge, reunited once again. Their memory fuels my passion more than ever.
Jake & Lex was founded in their honor, along with our patent-pending Cool & Toasty Paws Gel Inserts—created with love, dedication, and a mission to make life more comfortable for dogs everywhere.
We want you to be completely satisfied with our service, which is why we have a great returns policy when things don't work out!

Our mission at Jake & Lex is to provide dogs and their owners with exceptional, comfort-focused products that make life better—step by step. Rooted in the legacy of Jake and Buddy, we are committed to operating with honesty and integrity, ensuring that every product reflects our dedication to quality, compassion, and the bond between pets and their families.

Cool & Toasty Paws was created with one mission: to make walks pawsitively pleasant for dogs and their humans—even in harsh weather.
If you’ve ever hesitated to walk your dog on scorching pavement, or dreaded taking them out into cold rain or snow, we’ve got you covered. Cool & Toasty Paws is the revolutionary solution designed to make every walk safer, easier, and more comfortable.
Cool them down. Warm them up. Cushion every step.
Simply cool, heat, or use the gel insert at room temperature, then slip it into your dog’s socks, shoes, or boots. Instant comfort—anytime.
Our inserts fit easily into most dog footwear and help keep paws:
The result? A more enjoyable, stress-free walking experience for both you and your four-legged family member.
Non-toxic. Easy to use. Proudly Made in California, USA. 🇺🇸

Cool & Toasty Paws Gel Inserts are designed to keep your dog comfortable in any weather—while also providing extra cushioning for every step. They fit most dog boots and shoes and are especially beneficial for senior dogs who need added support.
Temperature Control Made Easy:
Shock-Absorbing Cushioning:
Each insert also works as a soft shock absorber to help protect sensitive paws and enhance comfort during walks.
Simple Sizing:
Choose the same size insert as your dog’s boot or shoe size. If your dog wears a medium boot, select a medium gel insert—easy and accurate.





Do you have a question or concern? Are you looking for something in our shop? Let us know! We will get back to you as soon as possible with an answer.
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